Though Mobile apps have taken charge of the digital world lately, many small, as well as big organizations, have a strong customer base and communication through their website. A website plays an important role in developing a solid base for any given company. All the information related to the company, their earlier work, ongoing projects, and all other information can be known from a company’s website.

To make it a proper way to do these things, it has to be smooth, and here comes the role of software testing. In Website testing, there is a special category of testing called Bucket testing also known as Split testing or A/B testing. In this blog, we will focus in more detail on Bucket testing and why is it a good way to go about.

In Bucket testing, at least 2 different versions of the website are tested to verify which one of them is doing better. It involves different metrics like Downloads, Clicks, or Purchases that are measured from variations of each page.

Many organizations in the arena of the website invest more into bucket testing for a finer website and ultimately for optimizing the conversion rates to maximize their profits.

The first step of any bucket test is drafting a hypothesis. It can be in any form like Design, Text, or usability change. The testing team decides this. It involves a statement which states that a certain change in the system will have the stated consequences. To verify this is to test.

When the test is executed, if any certain variation seems to be working better than the other then the control page for key metrics, the given variable is combined in the final version of the website.

On any given page, n number of Bucket tests can be performed. A satisfying outcome is the only limit to the number of bucket tests carried out on the page.

Let’s say. There is an already existing page for a magazine which is free. The term used for this version of the page is ‘Variation A’. It includes all the data and information related to the magazine and a sign-up window with a ‘Submit’ button.

Now, if a minor textual change is done on the website by replacing the word ‘Submit’ by ‘Get the free copy’, that version is known a ‘Variation B’. Now a Bucket test is the comparison and analysis of the number of visitors who properly fill the form from both the versions.

Now, because it is an ad campaign landing page, the potential number of people visiting the page is going to be very high. But, very few of them will be able to fill the form successfully. In this case, as the key metric used is the ‘Number of People’, the results are unsatisfactory. So, the team is supposed to conduct the bucket test once again with some other change.

Several common elements are tested in this type of testing. Below is a list.

• Changing Titles and Sub-titles. Size, Length, Font alteration.
• Changing the placements, numbers, type, or subject matter of images on the page.
• Changing text like a variation in Text style, Number of words, Font, etc.
• Variation in Call-to-action i.e. CTA buttons like ‘Sign Up’, ‘Get Started’, ‘Buy Now’, ‘Submit’.
• Variation in logos of third-party sites or customers.

A basic purpose of any website is to generate more leads by increasing the number of visitors. This only happens smoothly if and when a regular execution of Bucket tests is in place.

Sometimes, making variations in simpler things like image, text or layout can make wonders for your website. Bucket testing eliminates the need for subjective opinions about the website’s layout or design. The decision becomes clear and the output is visible.

Most of all, Bucket testing is all about creativity. The software testing team must find out about the box variation to try out on the website. A creative and innovative testing team along with a strong technical sense and knowledge is a utopic situation. At VTEST it’s a reality.

Our software testing team comprises of smart and intelligent technicians who find creative solutions to any problem.

About VTEST

VTEST is an independent software testing company catering to product and service teams across the globe. We are a team of software testers who are passionate about quality and love to test. We develop an in-depth understanding of the applications under test and include software testing services strategies that deliver quantifiable results.

In short, we help in building incredible software.