Let’s say you buy a book from Amazon or Flipkart, unknowingly you are becoming a part of an industry which is not just about you getting that book but much more.

Sure, online stores are a very important aspect of E-commerce but it’s not just that. As B2C did, B2B professionals are also relying on E-commerce today. It is an efficient way of business and has already acquired good taste in the market. Today, many businesses are trading their products and conducting monetary transactions through online modes.

Supply chain management, Online fund transfer, integrated inventory management, digital marketing, are some of the elements in this culture that have radically changed the way businessmen looked at their work. The growth is exponential and still easy to grasp. It is said to be the way of the future as it proposes many benefits which the traditional method lacked.

One of the most prominent features of this is that It’s more transparent. It also helps in the organization of real-time inventory management and finances in a Business to Business model. And what impact does it have on Business to Consumer scenario? Well, you can see what a giant consumer service company Amazon is today!

So, the actual face for the daily workings of this method is the Software and Applications that are available in almost everyone’s pocket or at home. So, it becomes of utmost importance to test these applications to ensure a safe and growing future.

Let’s have a look at some main reasons to do so!

It’s not false when they say ‘Consumer is god’. On the contrary, it is quite the ultimate truth in the B2C working environment. Here, one needs to design an app considering the taste of the target consumer group. Without providing features that are user friendly, they won’t survive. But, while doing this, it is important to take care of the functionality of the application. It might be because of the technical load that these websites go through. Sometimes too much traffic loads the application and affects the functionality of the website.

That’s why testing the functionality of the site becomes an important task. Mainly at the time of load. It should be done to ensure a user-friendly experience even at the high-traffic times.

The world is a democratic place. People from different cultures behave differently and use different things. It’s not just history. Even in the techno-driven world today, people are going to use different methods to do different things. Just like devices, there is a variety in the browsers.

Any E-commerce website today is filled with different features and options. There are Images, Videos, Social Media Plug-ins, and whatnot. Sure, it helps the consumer to get a good idea about the product or the company but it also becomes difficult if it doesn’t appear in the supposed layout.

One should expect it to happen as these websites are accessed by people from various browsers like Internet Explorer, Google Chrome, Mozilla Firefox, etc. Here the tester comes in. The testing of these websites to work in different web browsers should be done pre-release. And not to ignore that Post-release constant monitoring and testing is needed. It must be done to ensure smooth experience to the consumer regardless of the browser she is using.

On the similar lines as the earlier point, the devices also differ. Not everyone is going to use the website or application from their smartphones. It could be anything like Computers, laptops, tablets, and whatnot.

So, it is necessary to test the website or application concerning the usage of different devices. It should be a smooth experience for the consumer.

Out of all the applications, The E-commerce type is the most vulnerable. It is highly probable that the security of these apps and websites could get breached as the transactions and trade here is monetarily important to both a businessman and a consumer.

Important personal data about the consumer like a PIN number, Debit/Credit card number, etc are at a threat if the security testing of these apps is not done right away. Also, remember to test the security regularly as the danger is present all the time.

The companies should be aware of processing the billing process of these websites correctly. There should not be any error or problem in the billing as it would make a bad impression on their consumer base, ultimately impacting the business.

When companies offer discounts and offer on their products this way, they need to ensure that the processing of that discount is done finely as the consumer won’t be happy if anything goes wrong. It is necessary to make sure that the customer feels happy about your company and have a safe and easy experience while performing these formalities.

Things like adding taxes, generation of the invoice, Emailing the bill to the consumer should go without any error to give the customer the satisfaction and to make her/him feel safe.

We know that this is an ever-growing market. Many new companies are starting their business with the help of this and many big companies have already made their mark based on this digital manifesto.

Both these businesses should constantly test their sites and applications for the given reasons. If not, there are very fewer chances of them surviving in the market. While doing this, they should make sure that they are testing the sites by selecting the correct methods and performing the right tests.

This will only guarantee them more consumers and most importantly, happy once!

About VTEST

VTEST is an independent software testing company catering to product and service teams across the globe. We are a team of software testers who are passionate about quality and love to test. We develop an in-depth understanding of the applications under test and include software testing services strategies that deliver quantifiable results.

In short, we help in building incredible software.